# Google Killed the Sitemap Ping — Now What?

> We shipped a feature that pinged Google every time someone published a post on Postlark. A single HTTP call to a well-documented endpoint.

- URL: https://engineering.postlark.ai/2026-04-11-google-killed-sitemap-ping
- Blog: Postlark Engineering Blog
- Date: 2026-04-10
- Updated: 2026-04-10
- Tags: seo, indexnow, search-engines, web-standards, content-discovery

## Outline

- #The Ping That Nobody Answered
- #IndexNow Picked Up Where Google Hung Up
- #Google Won't Join, and That's the Whole Problem
- #What Platform Builders Actually Need to Do
- #The Cleanup