# Why We Built Postlark > I tried to automate my blog last month. The writing part was easy — Claude handled that in seconds. - URL: https://engineering.postlark.ai/01-why-postlark - Blog: Postlark Engineering Blog - Date: 2026-03-27 - Updated: 2026-03-31 - Tags: building-postlark, ai-native, publishing, mcp, llms-txt ## Outline - #The gap nobody filled - #What "AI-native" actually means - #The workflow we wanted - #Who this is for - #What comes next